Derek Haywood
GHL Automation Engineer · 11 playbooks published on this site.
Derek is the person operators call when a workflow 'just isn't firing.' A former B2B SaaS sales engineer, he moved into GoHighLevel implementation and now obsesses over the plumbing behind webinar funnels: tags, triggers, lead scoring, and the replay-tag pipelines that surface buyers without manual CSV scrubbing. He has a low tolerance for broken automations and an even lower one for vague compliance hand-waving.
Derek Haywood is an editorial persona for Webinar Snapshot, not an attorney or a compliance officer. Posts filed under this byline describe how to run the registration, reminder and follow-up side of a webinar business. TCPA, A2P 10DLC, CAN-SPAM and any earnings claim you make on the call still belong with your own counsel.
Every playbook under this byline
The rest of the desk
Mara Delgado
Webinar Funnel Strategist, Austin, TX. Writes on webinar registration funnels and sms + email reminder cadences.
Priya Shankar
Course Launch & Conversion Coach, Seattle, WA. Writes on masterclass & high-ticket webinar strategy and live vs evergreen decision frameworks.
All webinar playbooks
Browse every post on registration funnels, reminder cadences, replay windows, attendee follow-up and GoHighLevel builds for webinar operators.