3 voices · 37 playbooks

Written by people who have filled a live room

Every playbook on this site is filed by one of three voices, each owning a different part of a webinar business: the registration funnel and the reminder cadence that decides who actually shows up, the GoHighLevel plumbing underneath it, and the offer and follow-up that turn an attendee into a booked call. Bylines link here so you can weigh a playbook against who wrote it.

Mara Delgado

Webinar Funnel Strategist

Austin, TX

Mara has spent the better part of a decade turning empty registration pages into packed live rooms.

Webinar registration funnels
SMS + email reminder cadences
Show-up rate optimization

13 playbooksRead their work →

Derek Haywood

GHL Automation Engineer

Denver, CO

Derek is the person operators call when a workflow 'just isn't firing.' A former B2B SaaS sales engineer, he moved into GoHighLevel implementation and now obsesses over the plumbing behind webinar funnels: tags, triggers, lead scoring, and the replay-tag pipelines that surface buyers without manual CSV scrubbing.

GHL workflow + trigger architecture
Replay-tag pipelines & lead scoring
Attendance tracking and behavioral tagging

11 playbooksRead their work →

Priya Shankar

Course Launch & Conversion Coach

Seattle, WA

Priya works with course creators and founders who teach to sell: masterclasses, demos, and high-ticket coaching webinars.

Masterclass & high-ticket webinar strategy
Live vs evergreen decision frameworks
Attendee-to-sales-call conversion

13 playbooksRead their work →

On attribution

Bylines you can trace

These are the site's editorial voices, writing from webinar operations and GoHighLevel implementation experience. They are not attorneys or compliance officers, and nothing they publish is legal advice on TCPA, A2P 10DLC, CAN-SPAM, earnings claims, or refund terms. Treat every post as operational guidance for your CRM, then confirm the messaging and claims side with your own counsel before it reaches a registrant.

Each author owns a lane, and posts are assigned to whoever actually covers that ground. Registration funnels, reminder cadences and show-up rate go to Mara. Workflow architecture, replay tagging and messaging compliance go to Derek. Offer design, room energy and the attendee-to-call handoff go to Priya. A post with no named byline was written by the Webinar Snapshot team rather than attributed to a persona who did not write it.